
It is disconcerting to even start thinking that Chrome was launched just to take on Microsoft's Internet Explorer or Mozilla's Firefox. I am pretty sure that this is not high on the 'Mission' list of Google, though a direct competition is intentional and inevitable. That leads to the question - What could be the strategy behind this move. Google is always known for its innovative projects and subtle debuts. They have a vast repertoire of such products and you never know what is coming next. This unpredictablity is Google's greatest weapon. Anyways, moving on to Chrome.
Let me start from the basics. Why do we need a computer? In no particular order - we use computers for casual browsing, news, personal (music/media), chat, office work (technical & non-technical stuff). There could be couple of other things that I may have missed out. Most of these, infact all of them, have been traditionally on desktop software. And this is Microsoft's stronghold. There are some conventions that we got used to - like saving our files on our hard-disks, transferring files using optical media, using the computer to access internet. And then came Google, riding the internet wave. And it had a web-based business model. In other words, Google wants to use the potential of internet as an application platform and move the market away from conventional PC-based environment to a web-based one. And the starting point for this transition is Chrome.
One may wonder the necessity to come up with a new browser when big guns IE, Firefox and Safari have saturated browser market. Well, for a complete integration of all its web-based applications it is no-brainer that Google will want to come up with an in-house browser than rely on a 'third-party' browser. It will give them better control on scalability of their applications and control over the evolution of various components related to their business. The beta version of Chrome is adequate. Firefox and IE 8 are far superior in features and reliability to Chrome but it is foolish to compare these three at this point. Chrome is in its infancy and is building a base to lauch its horde of services. Google's core business - its search engine is, ofcourse, web-based. The applications they provide like GMail are on the network. Google docs, a direct competitor to MS Office, is web-based. All of these help Google rake in advertising. So, what's the need for desktop software? Read Windows, Office.
It is too early to predict the penetration of Chrome into the browser market. The features are minimal but the potential is maximal. Once Google is ready to integrate its applications to Chrome, imagine this, all one needs to do is boot the computer and open Chrome. You can search from Chrome's navigation bar, open office suite from Chrome, chat through Chrome, watch movies here and what else do you need to do?
And what could be the impact of Chrome on Microsoft? Microsoft is tied to its legacy model of selling licenses of Windows & Office and is now realizing the potential of internet. Microsoft Office has a lion's share in Microsoft's revenue. And if Google can capitalize on its online office suite, it would be a huge blow to Microsoft. But, it'd be naive to write off Microsoft. Who know what they have in store. Are they transitioning to an online-office model? Not easy but not impossible either. For their benefit, I feel Microsoft should stop worrying about 'fancy vista' stuff and concentrate on functionality and user friendly apps/suites. Else they could find themselves swimming upstream very soon.
So, Chrome is here to stay. It cannot be compared to IE or Firefox right now, but I feel it has the ability to better both these browsers and above all, be more useful to the user. There are many 'to-do' items for Chrome of which the most important are stability and security. It's still a beta so chill and wait for the real version to roll-out.