Saturday, October 3, 2009

"PERSONAS" - How does the internet see you?

MIT is at it yet again! Heights of innovation!!

Last week I came across MIT's PERSONAS, an innovative tool that creates a data portrait of one's 'aggregated online identity'. Once you enter your first and last names, PERSONAS algorithms scurry through the internet and characterize you based on your presence on the internet. It shows you how the Internet sees you.

I liked the explanation on PERSONAS' MIT homepage. The computer is corroborated to be far from an infallible assistant. PERSONAS' algorithms merely check for a name's presence on the internet and attempts to characterize him to a predetermined set of categories. However, it is absolutely fascinating to be able to see your digital imprint on the internet.

Here is a snapshot of my PERSONAS. Click the image to enlarge.

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